Keep Current With these Top 5 Marketing Certifications for 2022

Employees who are always learning are more engaged, loyal, productive and satisfied. This certainly applies for marketers.

Job candidates with marketing certifications are in high demand by many employers, who use certifications as a sign the applicant has the necessary knowledge and skills for the job, and has a desire for continued learning and training. Digital marketing professionals use certifications to show they’re committed to keeping their skills current. 

Many brands today encourage a culture of learning, whether it’s through online learning, certifications, upskilling or reskilling. Employees who are always learning are more engaged, loyal, productive and satisfied. They increase their knowledge and enhance their career opportunities and have an improved employee experience in the process. Let’s look at the top marketing certifications in high demand.

Which Marketing Role Is a Good Fit?

According to the Robert Half 2023 Salary Guide, an entry-level digital marketing manager of the 25th percentile can expect to make $73,500, the 50th percentile can expect to make $91,250, and the same role in the 75th percentile can make as much as $108,750. Robert Half defines each percentile as follows:

  • 25th – This would be a person who is new to the role, with little or no experience. They would typically require more than casual instruction or supervision in order to perform their day-to-day duties.
  • 50th – This person has the experience to consistently perform their core responsibilities without the need for direct supervision. They are very comfortable with the processes and subject matter that are associated with the position.
  • 75th – This person’s value to the brand extends far beyond their ability to perform normal job duties. They have unique qualifications that allow consistent contributions in unique ways. This is the type of person who is most likely to have multiple marketing certifications.

According to Robert Half, the eight key roles in a “marketing dream team” are:

  • Digital marketing manager
  • SEO specialist
  • Content marketing manager
  • Marketing analytics manager
  • Email marketing manager
  • Social media manager
  • Marketing automation specialist
  • Copywriter

Brandon Wilkes, marketing manager at The Big Phone Store, told CMSWire that as an electronics retailer operating primarily online, it looks for job applicants with marketing certifications in order to guarantee they have the latest knowledge when it comes to digital marketing and associated technologies. “The continued learning that is provided by these qualifications is an excellent measure of how proactive an employee can be, given that they have gone out of their way in their own time to develop this bank of knowledge in order to benefit their career,” said Wilkes. “Such qualifications are not only useful to potential candidates but also to current employees, who can use them to boost their reputation as staff members and give their opinion more weight when backed up by professional qualifications.”

A 2020 getAbstract survey indicated over half of millennials (58%) and Gen Z (52%) said success in their careers depends on frequently updating their skills and knowledge. Continued learning remains important for older employees as well. More than a third of Gen X (35%) and baby boomers (34%) stated career success depends on continual learning. Online certifications and training courses provide marketing professionals and job candidates with an effective way to continually enrich their knowledge and add to their skill sets.

Coursera Digital Marketing & E-commerce Professional Certificate

Coursera is a commercial online learning academy. After a seven-day free trial, students pay $39 per month to continue learning. Students then have access to over 7,000 courses, projects and certifications, including the Google Digital Marketing and E-commerce course. According to Coursera, 75% of Google Career Certificate graduates in the US report a positive impact on their careers within six months.

Keep Current With these Top 5 Marketing Certifications for 2022

The Digital Marketing and E-commerce course teaches students how to use tools and platforms including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter. It consists of seven courses:

  1. Foundations of Digital Marketing and E-commerce
  2. Attract and Engage Customers with Digital Marketing
  3. From Likes to Leads: Interact with Customers Online
  4. Think Outside the Inbox: Email Marketing
  5. Assess for Success: Marketing Analytics and Measurement
  6. Make the Sale: Build, Launch, and Manage E-commerce Stores
  7. Satisfaction Guaranteed: Develop Customer Loyalty Online

Each course takes from 18-to-27 hours to complete, and upon completion, students will receive a certificate that can be shared or displayed. 

Related Article: Should Your B2B Company Offer Brand Certifications?

Google Garage: Fundamentals of Digital Marketing

For students on a tight budget, Google Garage offers free certification courses that cover a wide variety of topics. Its Fundamentals of Digital Marketing course is accredited by Interactive Advertising Bureau Europe and The Open University. It consists of 26 modules — each with practical exercises and real-world examples—that cover topics including:

  • The Online Opportunity
  • Your First Steps in Online Success
  • Build Your Web Presence
  • Plan Your Online Business Strategy
  • Get Started With Search
  • Get Discovered With Search
  • Make Search Work for You
  • Be Noticed With Search Ads
  • Improve Your Search Campaigns
  • Get Noticed Locally
  • Help People Nearby Find You Online
  • Get Noticed With Social Media
  • Dive Deep Into Social Media
  • Discover the Possibilities of Mobile
  • Make Mobile Work for You
  • Get Started With Content Marketing
  • Connect Through Email
  • Advertise on Other Websites
  • Deep Dive Into Display Advertising
  • Make the Most of Video
  • Get Started With Analytics
  • Find Success With Analytics
  • Turn Data Into Insights
  • Build Your Online Shop
  • Sell More Online
  • Expand Internationally
google fundamentals of digital marketing

The Fundamentals of Digital Marketing certification course takes approximately 14 hours to complete although there is no time limit to finish the course. Students can access the content at any time, and like most Google Garage courses, it is self-paced. Once all of the modules have been successfully completed, the student will receive a certificate of completion that can be displayed on their LinkedIn profile or downloaded as a PDF file that can be printed and displayed.

HubSpot Digital Marketing Certification Course

HubSpot certifications are also free, and are well-recognized and very comprehensive. Its Digital Marketing Course consists of nine lessons, including 37 videos and 11 quizzes, and takes approximately four-and-a-half hours to complete. Lessons include:

  • Digital Marketing Fundamentals

  • Building a Content Creation Framework

  • How to Find the SEO Strategy that Fits Your Business

  • Improving Website Performance

  • Creating Quality Blog Content Your Audience Loves to Read and Share

  • How to Create a Successful Video Marketing Strategy

  • Developing a Social Media Strategy

  • Introduction to Paid Search Advertising

  • Creating a High-Performing Email

hubspot academy

HubSpot certifications are valid for two years. On an average day, there are many job listings on SimplyHired and LinkedIn Jobs that request knowledge of HubSpot. Prospective employers may expect candidates to be HubSpot certified, be experienced with HubSpot software or be prepared to become HubSpot certified. 

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